Implementing C2PA Manifests for E-Commerce Trust
The E-Commerce landscape of 2026 is a battlefield of trust. Sub-second generation of photorealistic product images means that “What You See Is What You Get” has become “What You See Is What The Model Dreamed.” Consumers are wary. They have been burned by dropshipping scams where the glossy 4K image on the landing page bears no resemblance to the cheap plastic widget that arrives in the mail.
The Trust Deficit
This erosion of trust is not just a conversion problem; it is an SEO problem. Search engines like Google and shopping agents like Amazon-Q are aggressively downranking stores with high return rates and low “Visual Consistency Scores.”