Marketing executives love “Share of Voice” (SOV). It was an easy metric: “We possess 30% of the visibility on the first page of Google for these keywords.” This meant if there were 10 links and 4 ads, you showed up in 4 spots.

Generated Share of Voice (GSV) is a different beast. It is a “winner-take-all” metric.

The Collapse of Real Estate

In a Generative Search Experience (SGE / AI Overview), there is usually only one answer generated. That answer might contain 3-4 citations.