We have spent the last decade complaining about “Crawled - currently not indexed.” We treat it as a failure state. We treat it as a bug.
But in the Agentic Web of 2025, “Indexation” is not the goal. “Retrieval” is the goal.
And paradoxically, to maximize Retrieval, you often need to minimize Indexation.
LLMs (Large Language Models) and Search Agents operate on Information Density. They want the highest signal-to-noise ratio possible.
There is a dirty secret in SEO that engineers at Google vehemently deny but data scientists quietly confirm: User Engagement is a Ranking Factor.
But in 2025, it is more than a ranking factor. It is an Indexing Factor.
When your page is stuck in “Crawled - Currently Not Indexed,” it usually means Googlebot has processed the content and found it technically sound but behaviorally suspect. The algorithm asks: “If I index this, who will click it?”
“PageRank” is the zombie concept of SEO. It refuses to die, shambling through every forum thread and conference slide deck for 25 years. But in 2025, when checking your “Crawled - currently not indexed” report, invoking PageRank is worse than useless—it is misleading.
The classical definition of PageRank was a probability distribution: the likelihood that a random surfer would land on a page. Today, the metric that matters is Indexing Probability.
There is a comforting lie that SEOs tell themselves when they see the dreaded “Crawled - currently not indexed” status in Google Search Console (GSC). The lie is: “My content just needs to be better.”
We audit the page. We add more H2s. We add a video. We “optimize” the meta description. And then we wait. And it stays not indexed.
The uncomfortable truth of 2025 is that indexing is no longer a meritocracy of quality; it is a calculation of marginal utility. Google is not rejecting your page because it is “bad.” Google is rejecting your page because indexing it costs more in electricity and storage than it will ever generate in ad revenue.