As the internet floods with AI-generated content, the premium on human authenticity skyrockets. But how do you prove you are human? Or, conversely, how do you ethically label your AI content to maintain trust? Enter C2PA (Coalition for Content Provenance and Authenticity).

The Digital Watermark

C2PA is an open technical standard that allows publishers to embed tamper-evident metadata into media files (images, standard video, and soon text logs). This “digital watermark” proves: