For the modern law firm, the dashboard of 2026 looks vastly different from the search consoles of 2024. You are no longer just tracking “clicks” and “impressions.” You are tracking “citations” and “grounding events.” A common query we are seeing from legal clients runs along these lines: “Our informational content—blog posts on tort reform, FAQs on estate planning—is being picked up by Grokipedia. What does this mean for our authority?”

SEO has always been a game of optimization. We optimized titles, we optimized links, we optimized speed. Now, we must optimize rights.

Text and Data Mining (TDM) rights are the new battleground. As Large Language Models (LLMs) hunger for training data, they must navigate a minefield of copyright law. The EU’s DSM Directive explicitly allows TDM exceptions unless rights are “expressly reserved” by the rights holder in a machine-readable format.

In the cutthroat world of legal marketing—where “Personal Injury Lawyer” CPCs can rival the GDP of small nations—finding an untapped channel is the holy grail. For the last six months, a quiet battle has been waging among the tech-savvy elite of the legal sector. The battleground is not Google. It is not Bing. It is Grokipedia.

You asked a critical question: “Is Grokipedia something I should be targeting or utilizing to build authority?”