My 8-Month Blackout: The Cost of a Rogue Noindex Tag

It is the error every SEO dreads, yet it happens to the best of us. I forgot to remove the robots meta tag with noindex from my staging environment before pushing to production. Oops.

For three months, my site was a ghost town. I blamed the latest Core Update. I blamed the rise of AI Overviews. I even blamed my content quality. But the culprit was a single line of HTML in my <head>: <meta name="robots" content="noindex" />.

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The Agentic View: Why We Should Block Google from Indexing Most Pages

We have spent the last decade complaining about “Crawled - currently not indexed.” We treat it as a failure state. We treat it as a bug.

But in the Agentic Web of 2025, “Indexation” is not the goal. “Retrieval” is the goal.

And paradoxically, to maximize Retrieval, you often need to minimize Indexation.

The Information Density Argument

LLMs (Large Language Models) and Search Agents operate on Information Density. They want the highest signal-to-noise ratio possible.

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