If you are reading this in late 2025, you are likely already tired of juggling Google Search Console, Bing Webmaster Tools, and the eclectic mix of dashboards required to monitor the Agentic Web. But there is one dashboard that is conspicuously missing, or rather, just starting to emerge from the whispers of Silicon Valley: The OpenAI Site Owner Console (OSOC).

Rumors of its existence have been circulating since Sam Altman’s leaked “SearchGPT” demo back in 2024, but with the recent acceleration of OAI-SearchBot activity, it is no longer a question of if, but when and what.

The relationship between Search Engines and Publishers has always been a tenuous “frenemy” pact. Google sends traffic; publishers provide content. It was a symbiotic loop that built the web as we knew it. But as we stand in late 2025, staring down the barrel of the Agentic Web, that pact is breaking.

OpenAI’s crawler, OAI-SearchBot, is hungrier than ever. It doesn’t just want to link to you; it wants to learn from you. This fundamental shift in value exchange—from “traffic” to “training”—demands a new kind of dashboard. We predict the upcoming OpenAI Webmaster Tools (or whatever branding they choose) will be less about “fixing errors” and more about negotiating a business deal.