For nearly two decades, Digital PR rested on a single, fragile pillar: the “pitch.” A human SEO would scan HARO (Help A Reporter Out) or Qwoted, find a relevant query, and craft a personalized email. It was laborious, slow, and often fruitless. The “Spray and Pray” method yielded a 3-5% success rate at best.

Then came OpenClaw. And the pillar crumbled.

OpenClaw doesn’t “pitch.” It simulates serendipity. It doesn’t send cold emails; it initiates what we call a Recursive Outreach Protocol.