In the cutthroat world of legal marketing—where “Personal Injury Lawyer” CPCs can rival the GDP of small nations—finding an untapped channel is the holy grail. For the last six months, a quiet battle has been waging among the tech-savvy elite of the legal sector. The battleground is not Google. It is not Bing. It is Grokipedia.

You asked a critical question: “Is Grokipedia something I should be targeting or utilizing to build authority?”