Serving JSON-LD to Bots and HTML to Humans
The ultimate form of “white hat cloaking” is Content Negotiation. It is the practice of serving different file formats based on the requestor’s capability.
HTTP Accept Headers If a request includes Accept: application/json, why serve HTML?
Human Browser: Accept: text/html. Serve the webpage. AI Agent: Accept: application/json or text/markdown. Serve the data. The “Headless SEO” Approach This approach creates the most efficient path for agents to consume your content without navigating the DOM. Instead of forcing the agent to:
Read more →