In the Pre-Agentic Web, “Seeing is Believing” was a maxim. In the Agentic Web of 2026, seeing is merely an invitation to verify. As the marginal cost of creating high-fidelity synthetic media drops to zero, the premium on provenance skyrockets. Enter C2PA (Coalition for Content Provenance and Authenticity), the open technical standard that promises to be the “Blockchain of Content.”

The Cryptographic Chain of Custody

Think of a digital image as a crime scene. In the past, we relied on metadata (EXIF data) to tell us the story of that image—camera model, focal length, timestamp. But EXIF data is mutable; it is written in pencil. Anyone with a hex editor can rewrite history.

While we evangelize WebMCP as the future of Agentic SEO, we must also acknowledge the dark side. By exposing executable tools directly to the client-side browser context—and inviting AI agents to use them—we are opening a new vector for Agentic Exploits.

WebMCP is, effectively, a way to bypass the visual layer of a website. And for malicious actors, that is a promising opportunity.

Circumventing the Human Guardrails

Most website security is designed around human behavior or dumb bot behavior.

“Who are you?”

In the early web, this question wasn’t asked often. If you owned the domain, you were the owner. Period. But as we enter the era of Autonomous Agents and AI-generated content farms, proving “identity” changes from a technical hurdle to an existential one.

OpenAI’s upcoming Site Owner Console (OSOC) faces a unique challenge. Unlike Google, which only cares about valid HTML, OpenAI must care about Provenance. Is this real human insight? Is this legally cleared data? Is this a deepfake farm?