The landscape of Search Engine Optimization (SEO) is undergoing a seismic shift. For decades, the primary mechanism of discovery was the keyword—a string of characters that users typed into a search bar. “Best shoes.” “Plumber NYC.” “Pizza near me.”

Today, with the advent of Large Language Models (LLMs) and vector databases, we are moving towards an era of contextual vectors.

The Vectorization of Meaning

In traditional SEO, matching “best running shoes” meant having those words on your page in the <title> tag and <h1>.